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Shay Woodward IV

Shay Woodward IV

President | Founder

Shay believes that everyone has their own set of strengths and struggles, but by understanding them, he can build a synergistic team to better serve the goals and aspirations of his clients. He firmly believes that ideas and concepts presented to clients should simply make sense instead of being overly complicated with fancy language and beta coefficients.

Shay graduated from Jacksonville University in 1992 with his undergraduate degree and went on to earn his MBA from the University of North Florida in 1994.

Shay has been charged with a “Never Quit.” attitude. Upon graduation in 1994, Shay continued in the footsteps of his legacy and became a third-generation finance professional by establishing “Performance Wealth.”

Shay’s deep desire to perform resonates between his personal and professional life, which includes excelling the expectations of his clients.

Once Shay has his sights set on a goal, whether with his clients or his family, it is his “Never Quit” mantra that makes sure it is seen all the way through to accomplishment.